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The Diabetes campaign

CATEGORY: Production

SOFTWARE: Premier, AfterFX

SERVICES: Production

WEBSITE: saudidiabetes.com

01. The Challenge

Within an effort to raise awareness about the prevalence and consequences of diabetes, the Saudi Diabetes Society launched a groundbreaking campaign that enlisted the creative talents of Arts2Art, an innovative agency dedicated to leveraging the power of storytelling through short films. The collaboration between Arts2Art and the Saudi Diabetes Society resulted in a series of impactful short films that shed light on how diabetes can affect individuals’ lives and promoted a broader understanding of the condition. This unique approach aimed to engage, educate, and inspire audiences across Saudi Arabia, fostering a sense of empathy and encouraging positive lifestyle changes.

02. The Solution

Arts2Art, known for its commitment to combining artistic expression with societal impact, embraced the opportunity to contribute to the Diabetes campaign. The agency recognized the potential of storytelling as a means to convey complex health messages in a compelling and accessible manner. By employing the medium of short films, Arts2Art sought to create emotional connections with viewers, making the information not only informative but also relatable. The creative process at Arts2Art began with extensive research on the multifaceted aspects of living with diabetes. The agency collaborated with medical experts, individuals affected by diabetes, and representatives from the Saudi Diabetes Society to ensure the accuracy and authenticity of the narratives. The goal was to capture the diverse experiences of those living with diabetes and present them in a way that resonated with a broad audience.
From concept to production, Arts2Art has managed to amaze us in every step they took in this production and within the budget we had in hand…– Prof/Abdulrahman Alshaikh –

03. The Result

Arts2Art then brought together a team of skilled filmmakers, writers, and actors to translate the research into compelling short films. Each film was carefully crafted to explore different facets of the diabetes experience, including diagnosis, daily management, and the potential long-term impact on individuals and their families. The narratives were designed to be emotionally engaging while conveying essential information about the importance of early detection, lifestyle changes, and ongoing medical care.

Upon completion, Arts2Art premiered the short films at a special event organized in collaboration with the Saudi Diabetes Society. The event brought together healthcare professionals, policymakers, influencers, and members of the public to witness the unveiling of these powerful narratives. The films were subsequently shared through various media channels, including social media platforms, television, and community screenings.

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