Re-give Website

IIn a world inundated with consumerism, where toys often end up forgotten in the back of closets, a unique initiative emerged to bridge the gap between abundance and need. The brainchild of the creative minds at Arts2Art, “regive” is a brand and website designed to facilitate the exchange of unwanted toys, bringing joy to those who are in need. This article delves into the challenges faced by the team at Arts2Art as they embarked on this inspiring journey. The idea for ‘regive’ was born out of a desire to make a positive impact on communities by harnessing the power of creativity. Arts2Art, an agency known for its innovative approach to art and design, saw an opportunity to repurpose unwanted toys and redirect them to those who could benefit the most. The goal was not only to minimize waste but also to spread happiness and foster a sense of community. Creating a brand that resonates with both donors and recipients proved to be a significant challenge. The name ‘regive’ was carefully chosen to convey the essence of the initiative – the act of giving back to the community by recycling and redistributing toys. Crafting a visual identity that reflected the brand’s mission required a delicate balance between playfulness and sincerity, appealing to both children and adults.