Articles
What Is a Slogan? and how to create them
Whether you work for a startup, own a small business, or are on the marketing team for a big corporation, a great slogan can help your customers remember your brand so that you stand out amongst the competition. lets see how
What Is a Slogan?
A slogan is a simple and memorable catchphrase that draws an audience to a particular brand or product. An effective slogan is a key component of successful marketing along with your logo and brand name. Taglines and slogans are often confused with one other, but slogans are tied to specific products or campaigns while taglines are permanent phrases that communicate your company’s mission. It may take a lot of brainstorming to land on the right slogan for a particular product, but coming up with a creative, memorable, and simple phrase can help you stick out in peoples’ minds.
6 Types of Slogans
There are many types of slogans to accomplish a series of different goals for your company’s products. Here is an overview of the six types of slogans:
1. Advertising slogans: An advertising slogan is a motto that promotes a specific product, service, or program to your audience. It may change as your products change, or it may change with different advertising campaigns.
2. Business slogans: A business slogan is a catchy phrase that speaks to your company’s overall brand or services.
3. Creative slogans: Creative slogans are crafted to help your brand stand out against the competition. A creative slogan should be unique and specific to your brand, but still easy enough to understand so that your audience gets the message immediately.
4. Descriptive slogans: A descriptive slogan describes what your business does or what it can offer to potential customers in a memorable phrase.
5. Emotive slogans: Emotive slogans leverage your product or service as a way to give your audience a particular feeling or fulfill an emotional need—like relaxation, connection, joy, or excitement.
6. Persuasive slogans: A persuasive slogan attempts to convince your customers that your brand or products can help them solve a particular problem.
What Is the Difference Between a Slogan and a Tagline?
The main difference between a slogan and a tagline is that a slogan serves a temporary purpose, often for the short-term promotion of a specific marketing campaign. A tagline describes the products and services of your brand beyond any particular promotions or programs and is often one of the first things people think about when they think of the company name.
What Makes a Good Slogan?
While there are no concrete rules for creating a catchy slogan, there are a few key traits that your slogan should have.
- Brevity: Human attention spans are short, and making your slogan brief gives your audience a greater probability at retaining the information.
- Clarity: The best slogans help establish your brand identity or product in a clear and simple way. Think about what you want the audience to know and feel, and communicate that in an uncomplicated way.
- Powerful: Ad campaigns use active language with strong verbs or words of urgency to direct potential consumers to a particular brand. Make sure your language makes your audience want to take action.
- Memorable: A memorable slogan uses a blend of powerful words and a concise message to create a lasting impression in your demographic.
How to Create a Slogan
The perfect slogan to promote brand identity and sales for your company will largely depend on what products or services you provide. A company slogan can be an important part of your brand awareness and marketing strategies, and it’s worth it to put careful consideration into crafting the right catchphrase.
-  Decide what you want to say. Answer a few basic questions about what you want to accomplish with your slogan. What benefit does your product offer? Why is it superior to others on the market? Who is your target audience, and how does your product fulfill their needs? Consider what you want to communicate about your product or business. Establish exactly how your product or service will fulfill your customer’s needs.
- Keep it simple. You might have a lot you want to say about your business, but it’s best to keep your message clear and concise. If you sell hair products, your slogan might want to focus on how beautiful hair can make people feel happier, or why your product is worth the value of their time and money.
- Establish your company’s voice. Think about your brand’s voice when you’re crafting your slogan. Is it humorous? Is it emotional? Is it abstract? Adhere to a specific tone that will help your branding stay consistent and speak effectively to your target audience.
- Brainstorm your slogan. Once you establish what you want to say and how you want to say it, start brainstorming your slogans. Write down all your slogan ideas, even the ones that you think are bad. Think about the first impression your business name makes and build on that, considering slogans that can enhance or boost the existing message of your business. If you get stuck, turn to an online slogan maker or slogan generator. These templates can be a springboard for even better ideas.
