SOFTWARE: Illustrator, Photoshop
SERVICES: Graphic Design
The ever-evolving landscape of consumer goods, the visual appeal of a product is often as crucial as its quality. Recognizing this, Alrabie Factory, a renowned beverage manufacturer, collaborated with the innovative design agency Arts2Art to embark on a transformative journey aimed at rebranding their label and juice box. This strategic partnership sought to not only refresh the brand’s image but also to communicate its values and commitment to excellence in a visually captivating manner. Alrabie Factory, known for its commitment to quality and authenticity, approached Arts2Art with the challenge of reinvigorating its image in a competitive market. The existing label and juice box designs, although familiar to consumers, were in need of a modern touch to resonate with changing tastes and preferences. Arts2Art, armed with a team of creative minds and a wealth of design expertise, eagerly embraced the challenge.
With a solid understanding of Alrabie Factory’s ethos and the market landscape, Arts2Art developed a design concept that seamlessly blended tradition with modernity. The new label and juice box design aimed to convey the company’s rich heritage while presenting a fresh, contemporary image to attract a diverse consumer base.
its amazing how a simple twist in design can change the look and feel of the brand without breaking its lagacy.– Mohammed Jalal/Marketing Mgr. –
The label design featured vibrant illustrations of the natural ingredients used in Alrabie Factory’s juices, creating a visual representation of the brand’s commitment to authenticity. The color palette was carefully chosen to evoke a sense of freshness and vitality, aligning with the product’s nature as a healthy beverage. Typography played a crucial role in conveying Alrabie Factory’s reliability and transparency. Clear and legible fonts were chosen to communicate essential information, ensuring that consumers could easily identify the product and its key attributes.