smart city
CATEGORY: Production
SOFTWARE: Illustrator, Premier
SERVICES: Design, Production
01. The Challenge
In the dynamic landscape of urban development, the fusion of art and technology has become a powerful catalyst for change. The city of Jeddah, a bustling metropolis on the shores of the Red Sea, embarked on a transformative journey with the Smart City project, aiming to revolutionize the urban experience for its residents. At the heart of this visionary initiative was the collaboration between the Jeddah Municipality and Huawei Telecommunications, with the creative prowess of the Arts2Art agency taking center stage in designing and bringing to life an immersive animation theme that would encapsulate the spirit of the Smart City project.
The Jeddah Municipality, cognizant of the need for a holistic approach to urban development, sought a collaboration with Huawei Telecommunications, a global leader in cutting-edge technology solutions. Huawei’s expertise in smart city infrastructure and connectivity was to be complemented by a creative touch that would engage and inspire the community. Enter Arts2Art, a renowned agency celebrated for its innovative and visually stunning designs that seamlessly blend art and technology.
02. The Solution
Working with Arts2Art is like working with your own team and mindset knowing exactly what you will achieve– Pro/Arwa ala’ama –
03. The Result
Arts2Art embarked on an extensive research phase to understand the essence of Jeddah and the aspirations of the Smart City project. Engaging with local artists, architects, and city planners, the agency aimed to capture the unique cultural tapestry of Jeddah while aligning with the project’s technological objectives.
The animation theme was conceptualized as a visual journey through the city’s past, present, and future. Drawing inspiration from Jeddah’s rich history as a vibrant trade hub, Arts2Art incorporated elements of the city’s iconic architecture, traditional art forms, and the Red Sea’s breathtaking natural beauty.
To provide a deeper understanding of the Smart City project, Arts2Art took a unique approach by conducting exclusive interviews with key individuals involved in its development. The interviews featured influential figures from Jeddah Municipality, urban planning experts, technology innovators, and representatives from Huawei Telecommunications.
These interviews delved into the specific components of the Smart City initiative, exploring how technology and innovation were being harnessed to address urban challenges. Stakeholders shared their visions for a sustainable and technologically advanced Jeddah, emphasizing the importance of collaboration between the public and private sectors.
