SOFTWARE: Illustrator, e-shop
SERVICES: UI/UX, Branding
Within the ever-evolving landscape of e-commerce, the importance of a captivating and user-friendly online platform cannot be overstated. Enter Arts2Art , a cutting-edge design agency that recently undertook the challenge of crafting a distinctive brand for an online shop specializing in healthy vegetables and fruits – introducing “tafkah.”
The journey began when a group of passionate entrepreneurs envisioned an online marketplace dedicated to promoting a healthier lifestyle through the sale of organic vegetables and fruits. With a commitment to offering fresh, high-quality produce, they approached Arts2Art to translate their vision into a visually appealing and functionally robust brand.
Arts2Art kicked off the project with an in-depth exploration of the values and identity that ‘tafkah’ wished to convey. A key focus was placed on the brand’s commitment to health, sustainability, and the joy of nourishing the body with nature’s bounty. The agency drew inspiration from the vibrant colors and textures found in fresh produce, setting the stage for a design that would resonate with health-conscious consumers.
The name ‘tafkah,’ means “help yourself with some fruit” in Arabic reflects the brand’s emphasis on connecting consumers with the fruit and green order process. Arts2Art worked tirelessly to create a logo that encapsulated this essence – a stylized farm-to-table illustration that seamlessly blended the organic and digital worlds.
As a startup, you are often worried about handling branding and web development, i’v been so lucky to team up with Arts2art in my case, such an honor!– Ayman Mohammed / Brand Owner –
Crafting an online shopping experience that mirrors the freshness and vitality of the products offered was central to the project. Arts2Art designed a user-friendly website that prioritizes intuitive navigation, ensuring that customers can effortlessly explore the array of vegetables and fruits available. The color palette, inspired by the natural hues of produce, creates an inviting and appetizing ambiance.
With a cohesive brand identity, a visually striking website, and captivating product visuals, Arts2Art successfully brought ‘tafkah’ to life. The online shop now stands as a testament to the harmonious collaboration between design and agriculture, offering customers a seamless and enjoyable way to embrace a healthier lifestyle.